# Custom tone of voice guides

**1)**   [**Using Writitude’s Wizard**](/the-tone-of-voice-guides/custom-tone-of-voice-guides/creating-writing-guide-using-tone-wizard.md)

Defining your brand’s custom tone of voice with the writing guidelines Wizard takes just a minute. It is a perfect tool for making a solid base for your tone compliance.&#x20;

Later you can fine-tune and update it to reflect changes in your understanding of style.    &#x20;

**2)**   [**Using Writitude’s Guide Builder**](/the-tone-of-voice-guides/custom-tone-of-voice-guides/creating-writing-guide-using-builder.md)

If you have a solid pool of content examples that can serve as a reliable reference for building your writing guide, use the Builder.<br>

It also allows you to immediately add glossaries of forbidden and required words, as well as a list of words to always check for exact spelling.

Again, later you will be able to fine-tune and update it.   &#x20;

**3)**   [**Using Writitude’s Matcher**](/the-tone-of-voice-guides/custom-tone-of-voice-guides/creating-writing-guide-using-matcher.md)

&#x20;Matcher is the tool that calculates which tone of voice best describes your text.&#x20;

It matches the fragment you paste into Writitude with one of its seven predefined tone of voice guides.

**4)**   [**Using Writitude's Analyzer**](/tone-of-voice-analyzer.md)

Analyzer provides invaluable insights into parameters that influence a text's tone.&#x20;


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