# Custom tone of voice guides

**1)**   [**Using Writitude’s Wizard**](https://docs.writitude.com/the-tone-of-voice-guides/custom-tone-of-voice-guides/creating-writing-guide-using-tone-wizard)

Defining your brand’s custom tone of voice with the writing guidelines Wizard takes just a minute. It is a perfect tool for making a solid base for your tone compliance. 

Later you can fine-tune and update it to reflect changes in your understanding of style.     

**2)**   [**Using Writitude’s Guide Builder**](https://docs.writitude.com/the-tone-of-voice-guides/custom-tone-of-voice-guides/creating-writing-guide-using-builder)

If you have a solid pool of content examples that can serve as a reliable reference for building your writing guide, use the Builder.<br>

It also allows you to immediately add glossaries of forbidden and required words, as well as a list of words to always check for exact spelling.

Again, later you will be able to fine-tune and update it.   &#x20;

**3)**   [**Using Writitude’s Matcher**](https://docs.writitude.com/the-tone-of-voice-guides/custom-tone-of-voice-guides/creating-writing-guide-using-matcher)

&#x20;Matcher is the tool that calculates which tone of voice best describes your text.&#x20;

It matches the fragment you paste into Writitude with one of its seven predefined tone of voice guides.

**4)**   [**Using Writitude's Analyzer**](https://docs.writitude.com/tone-of-voice-analyzer)

Analyzer provides invaluable insights into parameters that influence a text's tone.&#x20;