Writitude's predefined brand voice and style guides
You will find here the descriptions of the Writitude's predefined tone of voice guides with text examples.
Self-confident and slightly formal
Empathy first
Best suited for customer support texts, apologies, layoff and crisis management communication. Puts emphasis on acknowledging feelings, building trust, creating and maintaining relationships.
Text example, written in this tone of voice:
Dear Candidate, Thank you for reaching out to our company. We know you put time and effort into your application, and we truly appreciate it. Sadly, we cannot move forward with your application at this time.
We understand this news may be hard to hear, and we want you to know that we value your feelings. Please keep looking for the right job, and we hope you find success soon.
We are grateful that you thought of us as a potential employer. If you have any questions or need support, feel free to reach out to us.
Wishing you the best, Company.
Friendly and easy-going
Best suited for consumer brands with wide appeal. Informal, bouncy, easy to read and understand.
Text example, written in this tone of voice:
Hey there, travel pals! The exciting news is coming your way. Are you set for fresh adventures? Our airline just grew our destination list, so pack your bags and let's fly!
First stop, Venice, a city to capture your heart. Drift along charming canals, absorb the rich history, and have some tasty Italian dishes. Bellissimo!
Next, greet the stunning Hawaiian Islands! Dive into the vibrant culture, unwind on spotless beaches, and take part in traditional festivities. Paradise awaits!
For real adventurers, we're off to the breathtaking Machu Picchu in Peru. Hike the Andes, marvel at ancient Inca ruins, and cherish this amazing experience.
Hold on, there's more — Dubai, the dazzling city, joins our list. Indulge in luxury shopping, admire the stunning skyline, and enjoy the excitement of desert flights.
We're eager to explore these fantastic destinations with you. So, why wait? Book your next journey now and create memories to last forever.
Happy travels, dear friends!
Polite and dignified
Best suited for embassies, government institutions. Conservative, very polite and considerate, it allows no informality and puts emphasis on demonstrating respect.
Text example, written in this tone of voice:
It is with utmost respect that the Embassy of Beleriand formally extends an invitation for your attendance at our forthcoming conference on the imperative issue of climate change.
This prominent event, entitled "A Call for Global Unity: Addressing Climate Change," shall take place on the 20th of September at the embassy premises.
We are firmly convinced that your distinguished presence and esteemed insights will contribute substantially to the success of this event, as we strive to cultivate substantive dialogue and cooperation among nations in tackling this global challenge.
We kindly request that you confirm your attendance by the 10th of September, in order for us to make the necessary preparations to ensure your comfort and convenience during the event.
We ardently await your presence and anticipate engaging in productive discussions.
Self-confident and slightly formal
Best suited for banking, premium and luxury brands, international organisations. Conservative, articulate and assertive, it allows only slight informality.
Text example, written in this tone of voice:
It is with great pride and confidence that we announce the launch of our latest investment portfolio, exclusively dedicated to the clean technology.
Our unwavering commitment to sustainable growth and environmental stewardship has led us to meticulously curate a selection of high-potential, innovative companies that are poised to revolutionise the global clean energy landscape.
This distinguished portfolio not only aligns with our corporate values, but also presents a lucrative opportunity for our discerning clientele to partake in the burgeoning clean tech industry.
We invite you to explore this exceptional offering and secure your position at the forefront of a greener, more prosperous future.
Specialist talk
For cases when your audience is as knowledgeable as you are. Allows long sentences and complex terms, while ensuring your text is actually readable.
Text example, written in this tone of voice:
In our latest network monitoring IT solution update, we incorporated several enhancements to boost performance, optimize workflows, and improve user experience.
Our system now employs advanced algorithms and machine learning methods, resulting in better anomaly detection and faster identification of potential bottlenecks and security breaches. We also enhanced the user interface for smooth navigation and easy dashboard customization, allowing optimal data visualization.
Moreover, we broadened our API integration capabilities, promoting interoperability with numerous third-party tools and encouraging collaboration and efficiency among IT professionals.
Our commitment remains steadfast in providing a comprehensive, robust, and user-friendly network monitoring solution that enables IT teams to proactively manage and secure their infrastructure.
The best of the best
Best suited for established brands, leaders of their respective industries. Very confident, assertive, dynamic and intense, without a shadow of self-doubt.
Text example, written in this tone of voice:
Introducing the unrivaled, award-winning sunglasses that have revolutionized the eyewear industry. These groundbreaking shades boast unparalleled style and functionality.
Crafted with meticulous care, each pair exudes sophistication and elegance, making them the ultimate accessory for your summer adventures.
Experience the epitome of UV protection, as these sunglasses feature cutting-edge lens technology, ensuring your eyes remain shielded from harmful rays. Ergonomically designed, they provide a flawless fit, setting a new benchmark for comfort.
Don't settle for mediocrity. Choose the pinnacle of eyewear excellence and make a statement with these iconic, award-winning sunglasses.
Vivid and metaphorical
Fashion brands, niche brands, disruptive startups. Non-conservative, intense, imaginative, playful, it avoids cliches and aims at creating a vivid and lasting impression.
Text example, written in this tone of voice:
In a symphony of scents, a maverick stirs. A fragrance, untamed and feral, pirouettes fiercely upon your skin. A murmur of brazen warmth, it narrates tales of uncharted woods where primordial trees sway to the heartbeat of the earth.
This cryptic elixir, a fusion of woody whispers, envelops you in a snug, radiant, and enigmatic embrace. A concoction, brewed for the unyielding, the fearless, the unapologetic.
Seize the unbound, the unbridled, the iconoclastic. Imbibe the essence of audacity, inhale the quotidian. Defy the ordinary, dare to embrace your authentic self.
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